The automotive industry is heavily invested in making sure that their products are safe, profitable, environmentally friendly, and appealing to their customers. Common challenges associated with these goals include achieving an acceptable time to market, finding ways to reduce cost while improving performance, and needing to validate new materials that, more often than not, have never been used in automotive applications.
The development cycle of vehicle design and manufacturing includes virtually endless decision-making opportunities where the consequences of making wrong decisions often result in obstacles that prevent manufacturers from meeting their goals. Instron provides automotive engineers with the tools needed to gain insight into material and part performance, helping auto makers receive accurate test data and product feedback throughout the entire design and production process so that they can make the most well-informed decisions possible.